✔️SUBSCRIBE✔️ If you want to grow your business, choosing a target market is an important step in that process. This video is all about specialization and how to find your ideal customer.
The thing is, there are so many businesses out there, and that’s great in some ways. For example, women are starting businesses at three times the rate of men. All of these new businesses are creating opportunities.
However, this increase in activity also creates a lot of competition.
If you’re someone who really wants to carefully craft your own business, you need to get known. And you need to get known from one single thing. This is where choosing a target market becomes essential.
The reason why you need to learn how to find your ideal customer is because a confused mind will never buy. You have to be clear about what you’re offering and focus on just one kind of person.
The book This Is Marketing, by Seth Godin, is a great resource for learning all about how to make your business stand out. He talks about reaching a relatively small group of people who can then become your evangelists rather than trying to reach everyone. It’s a great message that shows how you can be specialized while still being authentic.
Don’t be afraid to limit yourself to marketing one aspect of your business; keep it simple.
When you find that one problem that you can solve, you’ll be well on your way to choosing a target market. Once you learn how to find your ideal customer, stay focused. That’s how you really show your value and gain the visibility you deserve.
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