'Scarcity Marketing' Behind Popeye's Chicken Sandwich Mania

One expert says social media and a savvy marketing plan is boosting sales at Popeye's.
'Scarcity Marketing' Behind Popeye's Chicken Sandwich Mania
'Scarcity Marketing' Behind Popeye's Chicken Sandwich Mania
'Scarcity Marketing' Behind Popeye's Chicken Sandwich Mania

KCAL 9 News Afternoon,