According to a report from Magna Global, television advertising had its sharpest fall in 2019 since the recession, although overall ad revenue climbed for the tenth consecutive year thanks to digital sales growth. Nigel Vaz, CEO at Publicis Sapient and the president-elect of the Institute of Practitioners in Advertising, joins "Squawk Box" to discuss.
According to a report from Magna Global, television advertising had its sharpest fall in 2019 since the recession, although overall ad revenue climbed for the tenth consecutive year thanks to digital sales growth. Nigel Vaz, CEO at Publicis Sapient and the president-elect of the Institute of Practitioners in Advertising, joins "Squawk Box" to discuss.
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