Digital Marketing is a broad term that covers advertising through online channels such as search engines, websites, social media, email, and mobile apps. Find out what digital marketing is today, the tactics involved. First, let me give you a gist on the topics that we will be discussing in this session.
1. What is Digital Marketing?
2. Why Digital Marketing?
3. What does Digital Marketing revolve around?
4. The average salary of Digital Marketers
#What is #Digital #Marketing?
Digital marketing is nothing but marketing of products and services through the use of digital technologies, mainly through the internet, including mobile phones and social media platforms such as Facebook, Twitter, LinkedIn, and Google+ to promote your business and create greater awareness about the products and services you offer.
Benefits of using Digital Marketing
• The use of digital marketing in the digital era not only allows brands to market their products and services but also offers online customer support through 24x7 services to make the customer feel supported and valued.
• The use of social media in digital marketing interaction allows brands to receive both positive and negative feedback from their customers as well as determine what media platforms work well for them.
• Digital marketing provides an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs, and websites about their experience with a product or brand.
Not surprisingly, billions of marketing dollars spent on traditional channels is already starting to shift to digital marketing campaigns and this will continue to increase as the Web matures.
So learning Digital Marketing will get you a great career life.
Concepts used by Digital Marketing to make a business successful
• Social Media is used to interact with your customer base using social sites like Facebook and Twitter.
• SEO or Search engine optimization is a technique that allows a site to get more traffic from search engines like Google, Microsoft, Yahoo etc.
• The goal of Content marketing is to retain and attract customers by consistently creating valuable and relevant content to engage the targeted audience to drive profitable customer action.
Advertising is another form of marketing that elevates brand reach and attracts customers.
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