Brands are often considered as the most valuable assets, accounting for
approximately one third of the value of today's Fortune 500 companies.
Brand value is the financial value of a brand, defined as the sum of all earnings that a brand is expected to generate.The ranking is based on the brand’s ‘dollar value’, calculated by using an economic use approach; the brand value shown in our ranking is based on the present value of the earnings that the brand is expected to generate in the future.
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Music source: "Master of the Feast" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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