Mobility is changing the way we do our shopping. Just a few decades again almost everybody went down to the store if they had to get something or pick up a delivery, but with the advent of e-commerce, some people even do their grocery shopping from the comfort of their home and have the fresh produce delivered right to their doorsteps. In recent times, there has been a significant change in retail, as mobility has been earmarked to improve customer experience through mobility, hyper-connectivity and other tools. In this episode of digital icons, Michael Zolot, the Director of Sales, Retail and Hospitality for Brother International Corporation, discusses how traditional brick-and-mortar retailers can remain competitive in this era of IT mobility and home delivery.
About Michael Zolot
Michael Zolot is the Director of Sales for Retail & Hospitality for Brother International Corporation and has been with the organization for over 11 years. Michael’s team regularly works with retailers and partners across the country to integrate Brother’s solutions into retailers’ stores, warehouses, and corporate facilities. Brother’s solutions have always been a great fit in the retail vertical due to size, TCO, durability, and other factors.
About Brother International Corporation
Brother International Corporation is a leading provider of office equipment technology and document management solutions, including award-winning color and black and white multifunctional printers, scanners, label printers, and device-based cloud and mobile technologies. The Brother P-touch line of label and ribbon printers features laminated and specialty tapes along with printable ribbons. Brother printers are consistently recognized as the best in the industry and recently received PCMag’s 2019 Readers’ Choice and Business Choice awards. Brother International Corporation’s At Your Side philosophy demonstrates a dedication to product quality, customer service, and dynamic partnerships. Established in 1954 and headquartered in Bridgewater, N.J., Brother markets business, home office, and industrial products, along with home appliances. For more information, visit www.brother-usa.com.
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Conceptualized and designed by Ecommerce Next, an independent media organization focusing on eCommerce and PIM, Digital Icons provides byte-sized tips, advice, and best practices to aspiring digital entrepreneurs. With a vision to capture unique experiences of industry experts from around the world, the Digital Icons series offers insights beyond borders with real business impact. For more information, please visit
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