Revolutionize Consumer Experience with AI-powered IoT

Revolutionize Consumer Experience with AI-powered IoT(Sunggy Koo (Samsung Electronics, VP, Home IoT), Bruce Anderson (Global Electronics Industry of IBM, Global Managing Director), Federico Casalegno (Samsung Electronics, SVP, Head of Samsung Design Innovation Center): Consumer Electronics industry is one of, if not, the most active industries, where AI and IOT have been changing industry dynamics. The industry is traditionally known for its product focus, which normally comes with the ‘Specs’ – hardware & software specifications of a product. In the past, consumers considered the specs of a product as one of main criteria for their purchase decision.
Recently, as younger consumers are taking main stream, there has been a clear sign that consumers are no longer paying that much attention to the product specs, rather they value the ‘experience’ from the product itself and/or with other products and services in an orchestrated manner. And, that is where AI-powered IoT potentially can play a significant role to create unique, personalized experiences for consumers.
In this session, industry experts will discuss how IoT with AI has been changing consumer experiences and importance of shifting focus from product to experience. They’ll also discuss about challenges in designing unique and seamless experiences with CE devices and relevant services.

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IoT,