Traditionally not ranked as a marketing book, but Blue Ocean Shift/Strategy is an essential read if you want to position yourself to dominate in the marketplace. A brand is not just a logo. What’s the biggest issue stopping most people from doing well in marketing? Jaya shares how to make sense of the latest shifts so that you can promote yourself, by leveraging all the platforms today, and also how exactly you can create a brand for the long term.
We’ll explore:
- 6 factors of popularity + how to have people share your ideas or products
- How to leverage psychographics to reach your ideal customers
- Creating a product or service that people get addicted to
- Why obsessing over logic & metrics restrict effective advertising
- Strategically position yourself in the marketplace
I’m Prahlad Jaya - a young entrepreneur, based in Singapore. My vision is to share my strong belief in the power of capitalism to solve every problem society faces, to inspire talented individuals to have a bold vision for the future, and collectively build revolutionary products. Here I’ll be putting out concise, yet extremely insightful, videos on business and media that will enable you to clearly analyse the major trends across sectors, from a consumer and industry perspective.
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Music: Purple Planet
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