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Taking The Pulse | Consumer Privacy & Data Protection Survey | Dentsu Aegis Network

Taking The Pulse | Consumer Privacy & Data Protection Survey | Dentsu Aegis Network Countless headlines predict that data will face a revolution at the hands of consumers. We’re approaching a critical juncture; one where consumers are both realizing the value of their personal information and becoming empowered to take control. At least that’s what the headlines say…

We pushed beyond speculation to hear the perspective of those who matter most: consumers. Our new Taking the Pulse survey uncovered several profound shifts in their attitudes around privacy – from the very definition of the word to who should control personal information.

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