There are millions of eCommerce stores, and the number continues to rise rapidly. This is because it is a trillion-dollar industry loved by both Gen Xers and millennials. About 56% of Gen Xers and 67% of millennials prefer to shop online over in-store. But just because there’s a lot of demand out there for ecommerce doesn’t mean it’s easy to drum up business. This is where smart promotion strategies can make a huge difference.
And in my experience, there’s no strategy more effective and affordable over the long term than content marketing. Although it isn’t easy to do well, content marketing can generate three times the leads as outbound marketing, and it costs 62% less.
Today, I am going to show you four of the top-performing tactics in content marketing for ecommerce.
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